Green Giant - Our History

The History of Green Giant

1903
Green Giant® was founded in Le Sueur, Minnesota, as the Minnesota Valley Canning Company.

1907
Introduced Early June Peas

1924
Introduced Golden Cream-Style Corn

1925
With the introduction of an unusually large pea, the Green Giant was born

1928
Original Green Giant appears in advertising

1929
Green Giant Niblets® Corn introduced (vacuum-packed)

1937
“Picked at the fleeting moment of perfect flavor” introduced into advertising

1950
Officially becomes the Green Giant Company

1960
Green Giant® sweet corn introduced to the United Kingdom

1961
Frozen vegetables introduced

1963
Glass jar vegetables introduced

1969
First to introduce Frozen Corn on the Cob

1977
European plant opens in South of France

1979
Green Giant® merged with The Pillsbury Company

2001
General Mills acquires Pillsbury & Green Giant®

* 80g of drained sweetcorn = One of your five recommended daily servings of fruit & veg.